The RURALIZATION project aims to look at ways to overcome rural decline issues that support rural regeneration and generational renewal. The empirical focus of the project is to develop, assess and disseminate novel instruments, strategies and policies that cater for rural regeneration, in relation to the future dreams of rural youth, facilitating rural newcomers, succession and new entrants into farming and by addressing the issue of access to land. RURALIZATION will also carry out a trend analysis to uncover relevant trends for rural regions. This knowledge base will culminate in generating effective policy tools, and through this RURALIZATION aims to contribute to the development of a new rural frontier that provides exciting opportunities to new rural generations for social and economic sustainability and to realise their dreams in a rural context. Overall, RURALIZATION develops a novel perspective for rural areas to trigger a process of ruralisation as a counterforce to urbanisation.